Digital Photography Business

digital photography business

The business of photography used to be considered a career in which one had to study at a photography institute like the Brooks Institute of Photography in Santa Barbara for four years before one could support a family.

This is natural since images had to be printed in order to be marketed, and portfolios, mailers, and other marketing pieces had to be made and sent out - highly technical stuff to be sure. By far the biggest “cost” was the time required to do all these things (though money was still an important factor). In those days, even an established professional required a major infrastructure to finance and manage the kind of photo volume necessary to generate enough business to live on.

The only workable way to make enough money to support a family was to have an employer or agency handle marketing and sales to customers. To get this, photographers invested a lot of time in their craft to accumulate the experience, credibility and portfolio necessary if they were to have a chance with an agency or employer. It truly was rare for everyday people to make any money at photography, regardless of how talented they were.

During the 1990s, the price of quality digital equipment and output became accessible to the consumer, bringing down the time and costs of producing professional-quality images.

Additionally, the Internet created a place that allowed people to bypass the distribution barriers of the past. Today, anyone with quality consumer-level equipment and an Internet connection can make their images instantly available to billions of people around the world.

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Time and financial investments are low enough that anyone can make some degree of money with their photography. However, because of its accessibility, the Internet photography market has been flooded with millions of eager snap-shooters.

The good news is that the market has also exploded to include millions of eager buyers, many of whom might never have bought images if not for the Internet. This is great for you and me – the little guys with little cameras that require no film processing.

Yes, there are still parts of the photo industry that require considerable time, effort, and other resources but the nature of today’s industry and the marketplace allows everyday people to achieve a modest income without having to make photography a full-time career. Making money at photography takes effort, no matter what level of income you’re aiming for. If it were easy, everyone would succeed, which certainly isn’t the case.

The important thing to remember is that making money with photography is more about good business sense than anything else.
In starting a photography business, the question is not so much what to do, but rather how you should do it. There are no secret formulas or checklists that assure success. Achieving your business goals will only come as the result of a careful analysis of what works and what doesn’t for your particular lifestyle and long-term artistic and financial objectives.

This digital photography blog will become a tool that you can use to make more intelligent decisions about issues that come up as you set yourself up and begin making money with your photography!

Return often and feel free to make comments or add information if need be.

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Photography Business
making money with digital cameras